To the left, are some pieces I created for my advanced design class Spring 2019.For these social action posters my goal was to make people question the harmful effects that plastic has on our bodies as well as the ocean. There is an unspoken truth about the products we use in our everyday lives containing microfibers(plastics) in plastic bottles and people need to start educating themselves and spreading awareness. I used my own photos in two of them one being the ocean and the other being makeup products because they are very easy to be able to relate to across a wide range of people. One thing I changed between my magazine illustrations and the posters is the typography. Originally I had my own handwriting on the posters, however, I felt that choosing a universal font throughout all the posters would be more effective and easier to catch one’s eye when seen in public. It is important to use the same color scheme throughout your poster campaign because it allows people to connect the posters together when they see more than one. In the third poster, I wrote “join the wave” for two reasons. One because it is very fitting with saving the ocean from plastic with the word “wave”. But also because I want people to recognize the brands mentioned and be more inclined to educate themselves further on their own time.
For this project, I chose to do rebranding for the well known personal care brand, Dove, that has been around since 1955. My goal was to give Dove a more modern, organic aesthetic. My first plan of action was to seek inspiration through pinterest where I gathered images that came to mind when I thought of “Dove”. I started out with over 50 images then narrowed it down to around 16 choosing images that worked well together and gave off the same vibe. From this mood board, I created my color palette. For my color palette I chose three main colors that are powerful accompanied by five softer colors allowing them to compliment each other. I chose the colors of the logo because I feel that the orangish and blue shade portray a clean vibe which I feel is essential for a personal care brand. As for typography, I wanted fonts that were different and not your typical sans-serif. I feel that these fonts add to the free-spirited, modern vibe I was going for. For this project I thought it was crucial to be able to envision the logo and typography on the current products therefore I chose two products to do so. Overall, I feel that everything is consistent and the rebranding turned out well and exactly what I envisioned.